1. Analyze your website
You paste your website URL and add a few details: who the product is for, the category, your tone of voice, and your growth goal. FirstTraction drafts a growth brief with positioning, best-fit audience segments, pain points, benefits, and keyword ideas.
The analysis is a starting point you can edit. Nothing is treated as fact until you save it, and the tool does not browse live search results or scrape private data.